Does it seem like we, as a society, are drowning in commercials and advertising?
Regardless of where one goes one cannot escape someone sticking an ad in our faces.
Turn on the television and one can almost bet that one will find a commercial as the first thing that comes on. Turn on the radio and one will get the same thing.
One day I thought I’d see just how much actual airtime a certain radio station played that was something other than commercials. To my non-surprise, it was roughly 25 minutes! That meant the station was spending thirty-five minutes of its time insulting my intelligence.
Frankly, if you haven’t figured it out yet, I hate commercials. The good thing is, I’ve developed a trigger finger with the remote and as soon as one comes on the boob tube, I’m flipping channels.
Perhaps in 2020 there will be an Olympic event dealing with such a talent. I’ll be the first one to try out.
What is even more insulting is the fact that cable companies like Directv are double-dipping when it comes to commercials. How so? Let me explain.
First, of you have Directv, Charter, or Time Warner, etc., who charge you to access whatever channel you want to watch.
Then Directv, Charter, or Time Warner charges those wishing to advertise on their particular company’s setup. So, the cable company collects double on one particular ad.
To me, that just is not right. It is one thing for a company to advertise their widget with a cable company, but that cable company should not be turning right around and re-charging the customer to watch something he abhors.
For the longest time my wife and I did not subscribe to any cable company, but in the past two years we contracted with Directv.
Have there been some decent things to watch in our spare time? Sure. Has it been worth the expense? Not when over half the cable company’s time is spent feeding me something I keep having to avoid.
This fall, therefore, we are going to have to rethink our television watching options.
I seriously doubt that anyone in the cable industry is going to listen to an outright complaint. So, it may be time to simply pull the goalie, so to speak, and turn it off.
Besides, living where we do, there are plenty HD television signals to pick up with a standard over the air antenna anyway.
As for the radio, billboards, magazines and Internet bombardments, I guess I’ll have to keep on with basic maneuvers to try and tune out as much of the insanity as possible.